Less is More is for a one layer card which is masculine. I decided to use a gloss card blank and mask off leaving just a square in the centre of the card. I then took a stencil and dabbed vaseline through it to form a resist against the ink I then applied all over the square. I ran the whole thing through a Crafters companion embossing folder - the most masculine one I could find! and finally using a Clearly besotted "birthday" die cut out from the card, inking through to leave inside the word birthday.